GETTING IT RIGHT FROM THE START: BUILDING A GRASSROOTS FUNDRAISING PROGRAM
BY DEAN SPADE, JANUARY/ FEBRUARY 2005 • GRASSROOTS FUNDRAISING JOURNAL
“When we heard that only about 11 percent of the money the private sector gives to nonprofits comes from foundations, while close to 80 percent comes from individuals, and specifically from families with incomes of only $60,000 or less, it made perfect sense to me. I had come from communities of people barely scraping by who were always helping each other out and never afraid to talk about money, which is apparently taboo among upper-class people. Now I could also see that seeking our support from our community matched our by and for approach to the work and would make us more accountable to the communities we serve.”
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